Bacii the Label (Bear & Roo Co Pty Ltd)
Effective Date: May 2026

1. Overview

This Privacy Policy describes how Bacii the Label (“we”, “us”, “our”) collects, uses and discloses your personal information when you visit or make a purchase from our website.

We are committed to protecting your privacy and complying with the Privacy Act 1988 (Australia).

2. Personal Information We Collect

Device & Usage Information

When you visit our website, we automatically collect:

• IP address
• Browser type and device information
• Time zone
• Pages viewed, time spent, and referring websites

This helps us understand how customers interact with our store and improve performance.

Order Information

When you make a purchase, we collect:

• Name
• Billing and shipping address
• Email address
• Phone number
• Payment details (processed securely via third-party providers — we do not store full card details)

Marketing & Tracking Data

We use the following tools to understand behaviour and improve our marketing:

• Shopify (our ecommerce platform)
• Klaviyo (email and SMS marketing)
• Meta Pixel (Facebook & Instagram advertising)
• Google Analytics

These tools may collect data such as:

• Pages viewed
• Products viewed
• Add-to-cart activity
• Purchases
• Interactions with ads and emails

3. How We Use Your Information

We use your personal information to:

• Process and fulfil orders
• Provide shipping and delivery updates
• Communicate with you (customer service, order confirmations)
• Screen orders for fraud or risk
• Improve our website, products and marketing
• Send marketing emails and SMS (if you opt in)

4. Sharing Your Information

We only share your information with trusted third parties necessary to operate our business, including:

• Shopify (store platform & checkout)
• Payment providers (e.g. Shopify Payments, PayPal)
• Shipping providers (e.g. Australia Post / MyPost Business)
• Klaviyo (email/SMS marketing)
• Advertising platforms (e.g. Meta, Google)

We do not sell your personal information.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Keep your cart active
• Remember your preferences
• Analyse site traffic
• Deliver personalised advertising

This includes tracking via Meta Pixel and Google Analytics.

You can control or disable cookies through your browser settings.

6. Marketing Communications

If you opt in, we may send you:

• Email marketing via Klaviyo
• SMS marketing (if enabled)

You can unsubscribe at any time by:

• Clicking “unsubscribe” in emails
• Opting out of SMS
• Contacting us directly

7. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services
• Maintain business records
• Comply with legal obligations

8. Your Rights

Under Australian privacy law, you have the right to:

• Access the personal information we hold about you
• Request corrections to your data
• Request deletion of your personal information (where applicable)

9. Security

We take reasonable steps to protect your personal information, including using secure platforms like Shopify and encrypted payment processing.

10. Children’s Privacy

Our products are designed for children, however our website is intended for use by adults (parents or guardians).
We do not knowingly collect personal information directly from children.

11. International Data Transfers

Some of our service providers (such as Shopify, Klaviyo, Meta, and Google Analytics) may store or process data outside Australia.

By using our website, you consent to this transfer.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be effective immediately upon posting on this page.

13. Contact Us

For more information about our privacy practices or if you have any questions, please contact us:

hello@baciithelabel.com